Why the Energy You Bring to Work Is Part of Your Business Valuation

William was in Washington DC for a stretch of client meetings a couple of weeks ago. By the time he got to Mary Lou’s house, he had been through a full run of appointments over several days and was running on fumes. He sat down, they started catching up, and before they even got into the agenda Mary Lou stopped him.

She asked what was wrong.

She told him he didn’t have the same energy he normally brought into the room. The same passion. The same excitement.

And she was right.

That moment stuck with William in a way he didn’t fully expect. Not just as a reminder to show up well for clients, but as a window into something much bigger that he has been thinking about ever since.

When Business Owners Start to Resent Their Business

Not long after that trip, William had a conversation with an outsourced chief revenue officer who shared an observation that took a while to fully land. He said that a lot of business owners, over time, grow to resent their business.

It’s not hard to understand why. Years of carrying everything, being the answer to every question, absorbing every setback. The passion that launched the business can quietly erode under the weight of running it. And when that happens, the energy shifts.

It shows to the staff. It shows to the people you work with every day. And when the time comes to sell, it shows to the buyers sitting across the table.

What Buyers Are Really Reading

Here’s what most business owners don’t fully appreciate going into a sale. The people on the other side of that table have bought tens, sometimes hundreds, of businesses. They are not just working through your financials and reviewing your operations manual. They are reading the room.

They are picking up on the energy coming from the owner and the leadership team. They are asking themselves whether this is the kind of place people show up to excited or the kind of place they show up to wishing they didn’t have to. And that read informs how they think about the business, what they think it is worth, and how hard they push on price.

Energy trickles down from the top. Culture starts with the founder. And both of those things show up in a sale whether you intend them to or not.

A Business Worth Keeping Is a Business Worth Buying

William closes with a phrase he hears from M&A advisors regularly: A business worth keeping is a business worth buying. It sounds simple but it carries a lot of weight.

If you have fallen out of love with what you have built, that is worth paying attention to. Not just for your own wellbeing, but because it will show up in the transaction at the worst possible time.

The owners who walk into a sale in the best position are the ones who have kept the energy high, stayed connected to why they built the thing in the first place, and created a culture that reflects genuine enthusiasm from the top down. That kind of business commands a premium.

And it starts with how you show up every single day.

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I’ve often thought that, as weird as it sounds, that we learn as much from clients as clients learn from us, and I’ve got a, a few examples over the course of the next couple weeks, probably even couple months, maybe even couple years, that I’ll share of client situations where I, I learned a lot and have been able to apply it in different aspects of life.

I was in DC, and for those of you who know me, um, know that we’ve got a, I don’t know, about a dozen clients up in the DC area. I was in DC a couple years ago and I was going to see a client, Mary Lou, and you know, I’d sent her my, you know, agenda ahead of the meeting. Um, and I had a number of meetings ahead of time over a period of a couple days, and I got to Mary [00:01:00] Lou’s house and, um, was there to go through the agenda.

And I sat down and we started kinda catching up and going back and forth a little bit, and Mary Lou sat, sat there and she looked at me and she was like, “What’s wrong?” And I was like, “What do you mean?” She’s like, “Uh, you always bring a lot of energy into these meetings, and today you’re just… You just don’t have it.”

She’s like, “You don’t have the same energy, same passion, same excitement coming into the meeting as y- as you normally do.” And I was taken back. I didn’t really put two and two together that, you know, not showing up with that level of energy and passion, um, was reflective to the client, and it made me stop and think, “You know, I’ve gotta show up more often, um, almost all the time going forwards, because it’s noticeable.”

And thinking now where we sit and, you know, the new [00:02:00] clients that are primarily coming on board as, as being business owners and whatnot, I had another conversation with a, um, a outsourced chief revenue officer not too long ago, um, who told me that he’s recognized that a lot of business owners grow to resent their business over time, and it took me a little while to underst- understand what that meant, but I think I get it now.

Um, and when that’s the case, you show up with less energy, um, and it shows in a couple different ways. It shows to the staff. Um, it shows to those that you work with. And then when you go sell the business, it shows those who are buying the business as well. Remember, people that are buying a business have bought tens, 20, hundreds of businesses in the past, um, and so they pick up on the little things.

Not only are they picking up on the things inside your books or the things inside your operations manual or the things inside your team, but they’re picking up on that energy from- From the owner, [00:03:00] from the leadership team, right? What kind of place is this to show up to? Is this the kind of place where you show up excited?

Um, or is this the kind of place that you show up every day wishing you didn’t have to show up to anymore? And so that trickles down from the leadership, right? That trickles down from the top. So all the time we need to focus on what type of energy we’re showing up with on a daily basis, but specifically when we’re in a period of transition, um, whether that’s to a new job and not as a business owner, whether or not it’s a business owner trying to transition to that new team, that energy that you show up with tells the future buyer what kind of place it is that they’re stepping into.

We’ve always gotta remember, you know, a phrase that we hear M&A advisors say all the time, which is a business worth buying is a business worth keeping, or a business worth keeping is a, um, is a, um, business worth, um, buying. So, um, and that shows up, one of the places it shows up is it’s gonna [00:04:00] show up in the energy level.

So remember, as you’re walking to meetings, uh, that energy level is important. Keep it high, um, keep the spirit in the right place and it’ll trickle through everything else that you do.

ORIGINAL MEDIA SOURCE(S):

William Bissett: Your Energy Is Telling Buyers Everything They Need to Know | Portus Perspectives

Originally Recorded on May 12, 2026

Portus Perspectives: Episode 16