Why the Energy You Bring to Work Is Part of Your Business Valuation
William was in Washington DC for a stretch of client meetings a couple of weeks ago. By the time he got to Mary Lou’s house, he had been through a full run of appointments over several days and was running on fumes. He sat down, they started catching up, and before they even got into the agenda Mary Lou stopped him.
She asked what was wrong.
She told him he didn’t have the same energy he normally brought into the room. The same passion. The same excitement.
And she was right.
That moment stuck with William in a way he didn’t fully expect. Not just as a reminder to show up well for clients, but as a window into something much bigger that he has been thinking about ever since.
When Business Owners Start to Resent Their Business
Not long after that trip, William had a conversation with an outsourced chief revenue officer who shared an observation that took a while to fully land. He said that a lot of business owners, over time, grow to resent their business.
It’s not hard to understand why. Years of carrying everything, being the answer to every question, absorbing every setback. The passion that launched the business can quietly erode under the weight of running it. And when that happens, the energy shifts.
It shows to the staff. It shows to the people you work with every day. And when the time comes to sell, it shows to the buyers sitting across the table.
What Buyers Are Really Reading
Here’s what most business owners don’t fully appreciate going into a sale. The people on the other side of that table have bought tens, sometimes hundreds, of businesses. They are not just working through your financials and reviewing your operations manual. They are reading the room.
They are picking up on the energy coming from the owner and the leadership team. They are asking themselves whether this is the kind of place people show up to excited or the kind of place they show up to wishing they didn’t have to. And that read informs how they think about the business, what they think it is worth, and how hard they push on price.
Energy trickles down from the top. Culture starts with the founder. And both of those things show up in a sale whether you intend them to or not.
A Business Worth Keeping Is a Business Worth Buying
William closes with a phrase he hears from M&A advisors regularly: A business worth keeping is a business worth buying. It sounds simple but it carries a lot of weight.
If you have fallen out of love with what you have built, that is worth paying attention to. Not just for your own wellbeing, but because it will show up in the transaction at the worst possible time.
The owners who walk into a sale in the best position are the ones who have kept the energy high, stayed connected to why they built the thing in the first place, and created a culture that reflects genuine enthusiasm from the top down. That kind of business commands a premium.
And it starts with how you show up every single day.
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ORIGINAL MEDIA SOURCE(S):
William Bissett: Your Energy Is Telling Buyers Everything They Need to Know | Portus Perspectives
Originally Recorded on May 12, 2026
Portus Perspectives: Episode 16