Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Business owner reviewing fee-only financial advisor costs with a fiduciary advisor for the "How Much Does a Fee-Only Advisors Cost" blog post for Portus Wealth Advisiors.

    How Much Does a Fee-Only Advisor Cost? (2026 Fees Explained)

    Published On: October 30, 2026
  • Official Portus WEalth Advisorrs lgo with "A leading Registered Investment Advisor in the South" underneath the logo.

    Portus Named a Leading RIA in the South by InvestmentNews

    Published On: October 28, 2026
  • Two men on a commercial building site looking at a tablet for the "Selling My General Contracting Business: A 2026 Exit Planning Guide" Pportus Wealth Advisors logo in the bottom left corner.

    Selling My General Contracting Business: A 2026 Exit Planning Guide

    Published On: October 23, 2026
  • A commercial plumber or small crew in a professional setting, not someone under a sink. Think a technician in branded uniform reviewing a job sheet outside a service van, or two plumbers inspecting a mechanical room in a commercial building for the SElling My Plumbing Business: A 2026 Exit Planning Guide.

    Selling My Plumbing Business: A 2026 Exit Planning Guide

    Published On: October 21, 2026
  • Thumbnail for November 11, 2026 Charting Opportunities episode produced by Portus Wealth Advisors, featuring William Bissett and John Sanders (image to the left) from Portus Wealth Advisors (logo to the right and bottom center).

    What We’ve Learned from Over 200 Business Owners

    Published On: October 16, 2026
  • A photorealistic image of a commercial electrician working inside a large industrial electrical panel room or data center electrical infrastructure space. The electrician is in a hard hat and safety vest, standing in front of a wall of labeled circuit breakers and conduit runs, working with a voltage tester. Portus Wealth Advisors logo in the bottom left corner.

    Selling My Electrical Business in 2026: What It’s Actually Worth

    Published On: October 9, 2026
  • HVAC technician on a rooftop standing next to a large commercial rooftop unit, working on the electrical panel of the condenser with a multimeter in hand for the Selling My HVAC Business: A 2026 Exit Planning Guide blog post for Portus Wealth Advisors. Company logo in the bottom left corner.

    Selling My HVAC Business in 2026: What It’s Actually Worth

    Published On: October 7, 2026
  • Men working on a roof in a surburban middle-class neighborhood with the Portus Wealth Advisors logo on the bottom left.

    Selling My Roofing Business in 2026: What It’s Actually Worth

    Published On: October 2, 2026
  • A middle aged advisors and mid 60s blue collar business owner sit at a table in deep conversation. The Portus Wealth Advisors logo is in the bottom left corner.

    How to Choose a Financial Advisor When Selling Your Business

    Published On: September 30, 2026
  • An aerial of JAXPORT with the St. Johns River and the Jacksonville skyline visible in the same frame for the "Selling My Jacksonville FL Trades Business Exit Guide" blog post by Portus Wealth Advisors.

    Selling My Jacksonville FL Trades Business: Exit Guide

    Published On: September 25, 2026