Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Dr Carlos Jorge and wife Nathalie Jorge together with their Companion Health logo on the right, intoruding them for their episode on Portus Wealth Advisors Charting Opportunities.

    A Founder’s Guide to Building “Health Wealth”

    Published On: December 5, 2025
  • Retired couple on swings enjoying their post-exit pay

    Build Your Post-Exit Paycheck: Investment & Tax Plan

    Published On: December 5, 2025
  • Retirer copule sitting on a porch. Photo is duplicated and showed on the other side of the screen to emphasize the change needed for an entreprenuer to make when selling a business.

    How Founders Avoid Seller’s Remorse

    Published On: November 26, 2025
  • Broken compass representing succession challenges with a business.

    Succession Planning When Your Kids Say “No”

    Published On: September 24, 2025
  • River dam redistributing water with the heading "De-risking Concentrated Stock."

    From 90% to 10%: De-Risking Your Concentrated Stock

    Published On: September 17, 2025
  • An old tree with large roots and branches. Heading front and center reading "Cultivate Your Legacy".

    A Founder’s Philanthropic Playbook for a Business Exit

    Published On: August 27, 2025
  • Tropical coastline with white sandy beaches. Text overlay says "Planning After Your Business Exit"

    What to Do After Selling Your Charlotte Business

    Published On: May 21, 2025