Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Huge underground bank vault with door halfway open. Portus Wealth Advisors logo in the bottom right corner.

    Asset Protection for Founders: Using Irrevocable Trusts

    Published On: February 17, 2026
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    How to Increase Your Business Valuation Multiple for a 2026 Exit

    Published On: February 4, 2026
  • Image of the word "family" carved into the sand on a beach with the Portus Wealth Advisors logo in the top right corner.

    Legacy Planning: Engaging Heirs Through Family Philanthropy

    Published On: January 7, 2026
  • Image of scales with the Portus Weatlh Advisors Logo in the top right for the Unifying Business and Personal Balance Sheets for Founders," blog psot

    Unifying Business and Personal Balance Sheets for Founders

    Published On: December 17, 2025
  • Image of a man with his fingers hovering over a tablet with the heading "December 2025 Financial Planning Update"

    December 2025 Financial Planning Update

    Published On: December 9, 2025
  • Dr Carlos Jorge and wife Nathalie Jorge together with their Companion Health logo on the right, intoruding them for their episode on Portus Wealth Advisors Charting Opportunities.

    A Founder’s Guide to Building “Health Wealth”

    Published On: December 5, 2025
  • Man clicking on a tablet with a hologram popping off the screen. Heading reads "November 2025 Financial Planning Update."

    November 2025 Financial Planning Update

    Published On: November 12, 2025
  • Martin Eveleigh Charting Opportunites episode - Episode being edited tag

    How to Build a Sellable Business: A Founder’s Guide

    Published On: November 11, 2025
  • Portus Wealth Advisors over a futuristic console looking focused and consulative.

    A Guide to NQDC: Using “Golden Handcuffs” to Retain Key Executives

    Published On: November 10, 2025
  • Image of a plant budding from fresh soil with the Portus Wealth Advisors logo

    What is QSBS? A Guide to Tax-Free Investment Gains

    Published On: October 28, 2025