Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Hand reaching up and touching an illuminated golden key with the heading "What if you lost your MVP?"

    Understanding Key Person Insurance for Your Charlotte Business

    Published On: May 26, 2025
  • Piece of paper with "Retirement Plan" written one it, with a calculator and glass jar of money. Header says "This says a lot about your business" with an arrow pointing toward the retirement plan document.

    How a Strong Retirement Plan Boosts Your Charlotte Company’s Bottom Line

    Published On: May 23, 2025
  • Tropical coastline with white sandy beaches. Text overlay says "Planning After Your Business Exit"

    “I Sold My Business…” Financial Planning for Life After A Business Exit

    Published On: May 21, 2025
  • Person lining up blocks with words representing core values, like "goals, ethics, trust" etc.

    More Than Profit: Aligning Your Charlotte Business with Your Values

    Published On: May 19, 2025
  • Father and son throwing a football on the beach with the words "Passing Your Charlotte Business to the Next Gen".

    Key Considerations for Passing Your Charlotte Business to the Next Gen

    Published On: May 16, 2025
  • Image of a handshake with the words "Buy Sell Agreement Not Funded?"

    Is Your Charlotte Buy-Sell Funded? Why It’s Critical for Partners

    Published On: May 14, 2025
  • Images of a stack of coins, each with a letter on top spelling taxes. A pair of scissors is cutting off the "es" in taxes, making the headline "Tax Cut Bill".

    2025 Tax Cut Bill

    Published On: May 13, 2025
  • Desk covered with spreadsheets and investment charts with the headline "Investment Analyst"

    A Day In The Life Of An Investment Analyst

    Published On: May 13, 2025
  • Futuristic wall with the words "Advanced Retirement Plan Strategies".

    Advanced Retirement Plan Strategies for Profitable Charlotte Businesses

    Published On: May 12, 2025
  • Charting Opportunities thumbnail for Greg Brown episode, including Greg's picture, logo (Cardinal Finance) and name of the episode (The Role of a Fractional CFO)

    The Role of a Fractional CFO With Greg Brown | Charting Opportunities

    Published On: May 11, 2025