Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Is Your Head Holding Your Business Back?

    Published On: June 15, 2026
  • Normal Is Overrated: Why Business Owners Don’t Fit the Mold

    Published On: June 15, 2026
  • The Two Fears Every Business Owner Carries and How to Face Them

    Published On: June 15, 2026
  • What Your Business Needs From You Changes as It Grows

    Published On: May 25, 2026
  • The Power of Failure: Why Your Worst Moments May Be Your Greatest Asset

    Published On: May 5, 2026
  • Portus Wealth Advisors Charting Opportunities thumbnail for the June 2026 episode feature Dr. Mark Brinson, his image and an image of his product, Evil Bone Water.

    Viral Growth With No Ad Spend

    Published On: April 30, 2026
  • From Craftsman to Business Owner

    Published On: April 20, 2026
  • Building Your Exit Team 5 Years Before Selling | Portus Perspectives

    Published On: March 30, 2026
  • Surviving Due Diligence When Selling Your Business | Portus Perspectives

    Published On: March 30, 2026
  • Surviving Business Chaos: The Power of Focus | Portus Perspectives

    Published On: March 30, 2026