Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Florida beach at sunset with the headline "Selling Your Stuart, FL Business," and the Portus Wealth Advisors logo.

    Selling Your Stuart, FL Business: An Exit Planning Guide

    Published On: March 5, 2026
  • Gold coins stacked side by side with each stack to the right standing higher. Above the stack is a gold arrow moving up with the progession. Portus Wealth Advisors name in the bottom right corner.

    How to Increase Your Business Valuation Multiple for a 2026 Exit

    Published On: February 4, 2026
  • Martin Eveleigh Charting Opportunites episode - Episode being edited tag

    How to Build a Sellable Business: A Founder’s Guide

    Published On: November 11, 2025
  • JT Schroeder - Charting Opportunities episode on "What to Expect from an M&A Advisor."

    A Business Owner’s Guide to M&A Advisors

    Published On: October 7, 2025
  • John Lesnik discusses why he chose to sell his 10X business to an ESOP instead of taking a deal from Private Equity (PE) on the Charting Opportunities series.

    Why This Founder Walked Away From a Top PE Deal

    Published On: October 6, 2025
  • Broken compass representing succession challenges with a business.

    Succession Planning When Your Kids Say “No”

    Published On: September 24, 2025
  • David Vines Charting Opportunities thumbnail for his talk on business docs with the Portus Wealth Advisors team. Image includes David Vine's headshot and the Hiedi E Royall Law logo

    A Business Owner’s Guide to Essential Legal Documents

    Published On: September 15, 2025
  • Queen chess piece standing beside an overturned king with the heading "Advanced Retirement and Tax Strategies".

    A Charlotte Owner’s Guide to a Tax-Efficient Exit

    Published On: July 4, 2025
  • Man sitting in a chair, looking dejected. Header reads, "Common Exit Planning Mistakes".

    5 Exit Planning Mistakes Charlotte Owners Make

    Published On: June 2, 2025
  • Fork in the road with two signs. One says "MBO". The other says "Third Party". With the Header reading "Business succession Planning".

    NC Business Succession: MBO or Third-Party Sale?

    Published On: May 28, 2025