Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • From Craftsman to Business Owner

    Published On: April 20, 2026
  • Building Your Exit Team 5 Years Before Selling | Portus Perspectives

    Published On: March 30, 2026
  • Surviving Due Diligence When Selling Your Business | Portus Perspectives

    Published On: March 30, 2026
  • Raleigh, NC, Triangle, NC at night showing cars zipping along the highway around the city. Portus Wealth Advisors logo in the bottom left corner.

    Selling My Triangle NC Business: An Exit Planning Guide

    Published On: March 25, 2026
  • Image of St. Lucie Florida at twilight for the "Selling Your St. Lucie Business" blog post. Portus Wealth Advisors logo in the bottom right corner.

    Selling Your Port St. Lucie Business: An Exit Guide

    Published On: March 18, 2026
  • Florida beach at sunset with the headline "Selling Your Stuart, FL Business," and the Portus Wealth Advisors logo.

    Selling Your Stuart, FL Business: An Exit Planning Guide

    Published On: March 5, 2026
  • Gold coins stacked side by side with each stack to the right standing higher. Above the stack is a gold arrow moving up with the progession. Portus Wealth Advisors name in the bottom right corner.

    How to Increase Your Business Valuation Multiple for a 2026 Exit

    Published On: February 4, 2026
  • Charting Opportunities thumbnail with a picture of Martin Eveleigh who successfully sold his business Atlas Captive, along with the heading "Building a Sellable Business".

    How to Build a Sellable Business: A Founder’s Guide

    Published On: November 11, 2025
  • JT Schroeder - Charting Opportunities episode on "What to Expect from an M&A Advisor."

    A Business Owner’s Guide to M&A Advisors

    Published On: October 7, 2025
  • John Lesnik discusses why he chose to sell his 10X business to an ESOP instead of taking a deal from Private Equity (PE) on the Charting Opportunities series.

    Why This Founder Walked Away From a Top PE Deal

    Published On: October 6, 2025