Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • A middle aged advisors and mid 60s blue collar business owner sit at a table in deep conversation. The Portus Wealth Advisors logo is in the bottom left corner.

    How to Choose a Financial Advisor When Selling Your Business

    Published On: September 30, 2026
  • An aerial of JAXPORT with the St. Johns River and the Jacksonville skyline visible in the same frame for the "Selling My Jacksonville FL Trades Business Exit Guide" blog post by Portus Wealth Advisors.

    Selling My Jacksonville FL Trades Business: Exit Guide

    Published On: September 25, 2026
  • An aerial of the Port of Savannah with container cranes and cargo ships visible -- that image immediately connects the post's opening argument about the port as a structural demand driver for commercial trades businesses.

    Selling My Savannah GA Trades Business: An Exit Guide

    Published On: September 18, 2026
  • a wide aerial of an active Florida residential development under construction -- dozens of homes in various stages of completion, framing, roofing, and finishing visible from above, shot at golden hour with Florida's flat landscape and blue sky in the background for the "Exit Planning for Florida Trades Owners: Roofing, HVAC & More" blog post. Portus Wealth Advisors logo in the bottom left corner.

    Exit Planning for Florida Trades Owners: Roofing, HVAC & More

    Published On: September 4, 2026
  • An aerial of Savannah's historic district -- the grid of squares, the Forsyth Park fountain, or the riverfront district from above at golden hour for the "selling your business in georgia" blog post. Portus Wealth Advisors logo in the bottom left.

    Selling Your Business in Georgia: What Owners Need to Know

    Published On: August 28, 2026
  • A wide aerial of Florida's coastline from above, ideally showing both the Atlantic and the Gulf in the same frame or suggesting the breadth of the state -- something that immediately communicates "Florida" without being tied to Miami, Orlando, or any single market. A high-altitude shot showing the peninsula with water on both sides, golden hour light, is striking and immediately distinctive. Portus Wealth Advisors logo in the bottoom left corner.

    Selling Your Business in Florida: What Owners Need to Know

    Published On: July 31, 2026
  • Three white work trucks lined up on a country road, the the "exit planning for trades business owners" blog post. Portus Wealth Advisors logo in the top left.

    Exit Planning for Roofing, HVAC, Plumbing & Electrical Cos

    Published On: July 29, 2026
  • An aerial shot of the St. Johns River winding through downtown Jacksonville, FL at golden hour or twilight. Portus Wealth Advisors logo in the bottom left corner.

    Selling A Business In Jacksonville FL: An Exit Guide

    Published On: July 24, 2026
  • Cement stairs taken from the bottom of the staircase, repseneting the steps needed to take when you want to grow business value before selling. Portus Wealth Advisors logo in the bottom left corner.

    How to Grow Business Value Before Selling

    Published On: July 22, 2026
  • Featured Image for Exit Value Optimization blog post, featuring a black SUV heading up the exit ramp in the Blue Ridge mountains. Portus Wealth Advisors log in the top left.

    Exit Value Optimization: Maximize What You Walk Away With

    Published On: June 24, 2026