The 529 Assumption
That Could Be Costing You More Than You Think
Do you need a 529 plan?
If everyone around you has one, the answer might feel obvious. But obvious isn’t always right.
William sat down with a husband and wife client in the DC area years ago. The husband was a professor. The wife had stayed home with the kids. They’d inherited a meaningful sum from her side of the family after her parents passed away in quick succession and it changed their lives in real and positive ways.
A nice house in the district paid for in cash.
Private school for the kids.
A brokerage account with more than a couple million dollars sitting in it, available for whatever they needed.
By any measure they were in a strong financial position. Yet, one day the wife sat down with William and told him she was worried.
She hadn’t saved anything for college.
The Laugh That Started a Conversation
William chuckled.
Not at her concern, but at the gap between what she had and what she thought she was missing.
The money sitting in their brokerage account could be used for anything:
- college
- a vacation home
- retirement
- living expenses
- whatever they needed
It wasn’t earmarked for one purpose.
It was simply available.
Her response stopped him cold. All her friends were saving to 529 plans. So she felt like she should be too.
That moment captures something William sees regularly with clients at every wealth level.
Americans are conditioned by two powerful forces when it comes to saving. Keeping up with the Joneses and filling the standard buckets.
The Bucket Trap
The 401k bucket. The 529 bucket. The HSA bucket. The Roth IRA bucket. There’s a pervasive belief that a responsible financial life means all of those buckets are filled, and that if any one of them is empty something must be wrong.
But having money outside of those government encouraged vehicles doesn’t mean you haven’t saved.
It means you have saved differently.
And depending on your situation, saving differently might actually be the smarter move.
A 529 plan offers tax free growth on money used for qualified education expenses, which is genuinely valuable in the right situation. But it also comes with restrictions on how the money can be used, and those restrictions matter if your child’s plans change or if you need flexibility down the road.
A brokerage account doesn’t offer the same tax advantages… but it offers something a 529 can’t.
Complete flexibility.
The money can go toward college, or a business investment, or a down payment, or retirement, or anything else that comes up along the way.
Race Your Race
The right savings strategy is the one that fits your situation, your goals, and your timeline. Not the one your neighbors are using.
Do you need a 529 plan?
Maybe.
If you’re starting early, have a clear picture of education costs ahead, and want the tax free growth for a specific purpose, it can be an excellent tool. But if you already have substantial liquid assets, or if flexibility matters more to you than the tax treatment, there are other paths worth considering.
What matters isn’t whether you have the right buckets filled. It’s whether you have a plan that actually fits your life.
Those are two very different things.
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ORIGINAL MEDIA SOURCE(S):
William Bissett: You Don’t Have to Save the Way Everyone Else Does. Here’s Why. | Portus Perspectives
Originally Recorded on August 20, 2026
Portus Perspectives: Episode 44