Creating a Purpose-Driven Business

In our Charting Opportunities series, we’ve explored the critical components of building a valuable and resilient business.

Next month, we turn our focus to the “heart”—the driving purpose that can transform a business from a successful company into a beloved community institution.

What if the most powerful engine for growth wasn’t a marketing tactic or a financial strategy, but a philosophy of giving? For our next guest, it’s the cornerstone of his entire operation. We’re thrilled to welcome Doug Roe, the President and founder of Code Red Roofers, one of the largest and most respected roofing companies in Florida.

The Generosity Flywheel

Doug’s story is a masterclass in purpose-driven leadership. What began in 2004 with just four people and a borrowed dump trailer has grown into a powerhouse with over 200 employees, 40 trucks, and more than 12,000 completed projects.

But the impressive numbers are just as much a byproduct of a much deeper mission as they are of grit and hard work.

Early on, Doug and his team saw a pressing need in their community: families who desperately needed a new roof but couldn’t afford one. From there they jumped into action, launching an initiative to give away a free roof every quarter.

Since then, this simple act of service has become a core part of their identity, creating a powerful flywheel of goodwill that has attracted loyal customers, dedicated employees, and a remarkable fan base.

This is your chance to hear how a culture of generosity can become your company’s biggest competitive advantage.

Join us as Doug shares his insights on:

• Integrating Giving: How to build authentic generosity into your business model.
• Purpose-Driven Culture: The profound impact of a shared mission.
• Marketing with Heart: How leading with service can build a powerful brand and a loyal community.
• Scaling with Soul: Strategies for growing a business exponentially without sacrificing your core values.
• Entrepreneurial Resilience: Navigating the challenges of building a business with integrity and purpose.

This event is a must for any business owner who wants to build… not just a profitable company, but a lasting legacy. Bring your questions for an interactive Q&A session following the presentation.

Event Details

Guest: Doug Roe, President & Founder of Code Red Roofers

Date: September 10, 2025

Time: 4:00-5:30pm

Location: Triple C Barrel Room in Charlotte, NC

Format: Join us in-person in Charlotte or virtually.

To reserve your spot today, please register below.

About Our September Speaker

Doug Roe founded Code Red Roofers in 2004. With over 30 years of experience in construction and roofing, he has guided the company from a four-person team to a leading enterprise in South Florida. As a faith-based business, Code Red operates on a mission to safeguard properties with integrity and a commitment to rapid, high-quality service.

Doug has instilled a culture of giving back, most notably through the company’s tradition of providing free roofs to families in need. This philosophy has been central to Code Red’s growth and its achievement of the prestigious GAF Master Elite® certification, a distinction held by only 2% of roofing contractors. His leadership shows that a business can achieve remarkable success while making a profound impact on its community.