Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • A bathroom sink with a pair of gloved hands from a plumber attaching pipes for the "selling my Charlotte NC trades business" blog post. Portus Wealth Advisors logo in the bottom left corner.

    Selling My Charlotte NC Trades Business: An Exit Guide

    Published On: August 26, 2026
  • Charting Opportunities thumnail for the epsiode featuring Rob Snowden (image on the left) of South Parrk Advisors (logo on the right), produced by Portus Wealth Advisors.

    How to Maximize Your Business Exit

    Published On: July 3, 2026
  • Charrting Opportunies July 2026 epsiode featuring Albert Taras (image on left) of TCG Consulting (logo on right), produced by Portus Wealth Advisors (logo bottom, center)

    Spotting the Shift: How He Built a $26B Enterprise

    Published On: June 10, 2026
  • Final Edited thumbnail of Charting Opportunities Season 2, Episode 7 with Dr. Mark Brinson of Evil Bone Water, hosted by Portus Weatlh Advisors.

    Every Decision Built With an Exit in Mind – Dr. Mark Brinson, Evil Bone Water

    Published On: April 30, 2026
  • Charting Opportunities thumbanil for the May 2026 epsiode featuring Russell Hughes (image left) of Hughes Realthy (logo on right) for the epsiode titled "Property mistakes that Kill Deals" produced by Portus Wealth Advisors.

    Property Mistakes That Kill Deals

    Published On: April 13, 2026
  • Charting Opportunities thumbnail for Matt Butler of Pair PEO for his talk, "HR as a Valuation killer?" Matt Butler iamge on the left. Pair PEO logo on the right. Rportus Wealth Advsiors logo at the bottom centered. Episode title middle centered.

    HR as a Valuation Killer?

    Published On: March 20, 2026
  • People sitting in the Barrel Room at Triple C Brewery listening to a Charting Opportunities talk sponsored by Portus Wealth Advisors

    Fortify Your Foundation: Are Your Business’s Legal Documents Airtight?

    Published On: July 26, 2025
  • Portus Wealth Advisors team, winner of the AdvisorHub top 250 RIAs to watch in 2025. Form left: John Sanders, Sakshi Chauhan, Kaitlin DeDora, and founder William Bissett.

    Portus Wealth Named a 2025 “Advisor to Watch”

    Published On: June 21, 2025
  • Man looking out floor to ceiling windows over a city with the words "What's Your Business Really Worth?"

    What Is Your Charlotte Business Really Worth?

    Published On: May 9, 2025
  • Large key connecting separate cliffs with people walking across with text that says "When should I: Business Succession Planning".

    Why Charlotte Owners Should Start Succession Planning Now

    Published On: May 5, 2025