Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Charting Opportunities Thumbnail for monthly business owner series, featuring Robert (Rob) Snowden (left image) with his company logo (South Park Advisors) on the right. Title of this episode is How to Maximize your Business Valuation.

    How to Maximize Your Business Exit

    Published On: July 3, 2026
  • Thumnail for the Charting Opportunities series for business owners looking to scale and sell their business. This thumbanil promotes the July 8, 2026 episode with Albert Taras who founded and sold TCG Consulting after 27 years. Image of Albert on the left and his company logo on the right, with the title of the episode in the middle " Spotting the Shift: How He Built a $28 Billion Enterprise, Albert Taras, TCG Consulting".

    Spotting the Shift: How He Built a $26B Enterprise

    Published On: June 10, 2026
  • Charting Opportunities thumbnail for Russell Hughes of Hughes Realty Advisors for his talk entitled "Property Mistakes that Kill Deals" with Portus Wealth Advisors.

    Property Mistakes That Kill Deals

    Published On: April 13, 2026
  • Building Your Exit Team 5 Years Before Selling | Portus Perspectives

    Published On: March 30, 2026
  • Surviving Due Diligence When Selling Your Business | Portus Perspectives

    Published On: March 30, 2026
  • Charting Opportunities thumbnail for Matt Butler of Pair PEO for his talk, "HR as a Valuation killer?" Matt Butler iamge on the left. Pair PEO logo on the right. Rportus Wealth Advsiors logo at the bottom centered. Episode title middle centered.

    HR as a Valuation Killer?

    Published On: March 20, 2026
  • Retirer copule sitting on a porch. Photo is duplicated and showed on the other side of the screen to emphasize the change needed for an entreprenuer to make when selling a business.

    How Founders Avoid Seller’s Remorse

    Published On: November 26, 2025
  • Charting Opportunities thumbnail with a picture of Martin Eveleigh who successfully sold his business Atlas Captive, along with the heading "Building a Sellable Business".

    How to Build a Sellable Business: A Founder’s Guide

    Published On: November 11, 2025
  • A knight on a horse holding a joust straight up in the air as he walks across a field.

    Ace Your Financial Due Diligence: A Guide for Exiting

    Published On: October 22, 2025
  • Architect's drawing, representing the pre-sale planning that needs to happen as you prep your business for the final chapter.

    The Founder’s Exit Blueprint: From Pre-Sale Planning to Legacy

    Published On: October 15, 2025