Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

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    The Founder’s Exit Blueprint: From Pre-Sale Planning to Legacy

    Published On: October 15, 2025
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    September 2025 Financial Planning Update

    Published On: September 10, 2025
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    September 2025 Economic and Investment Update

    Published On: September 10, 2025
  • An old tree with large roots and branches. Heading front and center reading "Cultivate Your Legacy".

    A Founder’s Philanthropic Playbook for a Business Exit

    Published On: August 27, 2025
  • Rainbow over a field with a caricature of Warren Buffet under the rainbow with the heading "Inspired By The Best".

    August 2025 Economic and Investment Update

    Published On: August 12, 2025
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    August 2025 Financial Planning Strategies

    Published On: August 12, 2025
  • Portus Wealth Advisors team, winner of the AdvisorHub top 250 RIAs to watch in 2025. Form left: John Sanders, Sakshi Chauhan, Kaitlin DeDora, and founder William Bissett.

    Portus Wealth Named a 2025 “Advisor to Watch”

    Published On: June 21, 2025
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    What to Do After Selling Your Charlotte Business

    Published On: May 21, 2025
  • April 2025 Financial Planning Strategies

    April 2025 Financial Planning Strategies

    Published On: April 8, 2025
  • Picture of Brandon Davis and image of NCF with heading "Pre-Sale Charitable Strategies".

    Selling Your Business? How to Maximize Your Charitable Gift

    Published On: April 8, 2025