Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Charting Opportunities thumbnail for Russell Hughes of Hughes Realty Advisors for his talk entitled "Property Mistakes that Kill Deals" with Portus Wealth Advisors.

    Property Mistakes That Kill Deals

    Published On: April 13, 2026
  • Charting Opportunities series episode teaser with Matt Butler or PairPEO to discuss HR as a Valuation Killer.

    HR as a Valuation Killer?

    Published On: March 20, 2026
  • Charting Opportunities thumbnail for the monthly series, this month featuring Anne Marie Holder of Spark Strategic Ideas for her talk on Branding vs Marketing.

    Branding vs Marketing

    Published On: February 3, 2026
  • Charting Opportunities banner featuring Dave Newell of Evolve Leadership Consulting

    Building a Business to Run Without You

    Published On: January 15, 2026
  • Dr Carlos Jorge and wife Nathalie Jorge together with their Companion Health logo on the right, intoruding them for their episode on Portus Wealth Advisors Charting Opportunities.

    A Founder’s Guide to Building “Health Wealth”

    Published On: December 5, 2025
  • Charting Opportunities thumbnail with a picture of Martin Eveleigh who successfully sold his business Atlas Captive, along with the heading "Building a Sellable Business".

    How to Build a Sellable Business: A Founder’s Guide

    Published On: November 11, 2025
  • JT Schroeder - Charting Opportunities episode on "What to Expect from an M&A Advisor."

    A Business Owner’s Guide to M&A Advisors

    Published On: October 7, 2025
  • Charting Opportunities thumnails from the Building With Purpose episode featuring Doug Roe of Code Red Roofers of South Florida.

    Doug Roe: How Purpose Grew My Business 5x

    Published On: October 7, 2025
  • John Lesnik discusses why he chose to sell his 10X business to an ESOP instead of taking a deal from Private Equity (PE) on the Charting Opportunities series.

    Why This Founder Walked Away From a Top PE Deal

    Published On: October 6, 2025
  • David Vines Charting Opportunities thumbnail for his talk on business docs with the Portus Wealth Advisors team. Image includes David Vine's headshot and the Hiedi E Royall Law logo

    A Business Owner’s Guide to Essential Legal Documents

    Published On: September 15, 2025