Founder, Portus Wealth Advisors

A passionate advocate for entrepreneurial success, William Bissett brings over two decades of experience to his role as Founder of Portus Wealth Advisors. His journey into financial planning was sparked by a fascination with economics during a formative year in Washington D.C., leading him to dedicate his career to empowering business owners. William founded Portus Wealth Advisors in Charlotte, NC, in 2019 to provide sophisticated, comprehensive financial guidance, primarily for entrepreneurs leading businesses with revenues between $5 million and $50 million. He excels at helping them build robust financial foundations that support both their ambitious business objectives and their personal life goals, enabling them to not just succeed, but thrive.

Before taking the entrepreneurial leap to establish Portus, William spent more than a decade honing his expertise at a fast-growing RIA in Maryland, learning from key mentors. Today, he focuses on delivering dynamic financial strategies that prepare business owners for significant future transitions and help them secure lasting legacies.

Beyond his advisory work, William is deeply committed to the entrepreneurial ecosystem. He is an active mentor to startups, an angel investor, and the long-time host of the popular "Speaking of Startups" podcast (formerly Charlotte Angel Connection, with over 160 episodes) and the new "Charting Opportunities" podcast. A firm believer in holistic well-being, William champions the idea that true success integrates financial discipline with robust personal health and a strong commitment to community. His approach is built on fostering growth—for his clients, his talented team at Portus, and the broader entrepreneurial landscape.

  • Charting Opportunities thumbnail with Dr Carlos Jorge and his wife, Nathalie, CEO, of Companion Health in Charlotte, NC.

    A Founder’s Guide to Building “Health Wealth”

    Published On: December 5, 2025
  • Charting Opportunities main thumbnail with Martin Eveleigh's image and the Headline "Buildiong a Sellable Business."

    How to Build a Sellable Business: A Founder’s Guide

    Published On: November 11, 2025
  • Image being edited, JT Schroeder image with North View company logo.

    A Business Owner’s Guide to M&A Advisors

    Published On: October 7, 2025
  • Charting Opportunities thumnails from the Building With Purpose episode featuring Doug Roe of Code Red Roofers of South Florida.

    Doug Roe: How Purpose Grew My Business 5x

    Published On: October 7, 2025
  • John Lesnik discusses why he chose to sell his 10X business to an ESOP instead of taking a deal from Private Equity (PE) on the Charting Opportunities series.

    Why This Founder Walked Away From a Top PE Deal

    Published On: October 6, 2025
  • David Vines Charting Opportunities thumbnail for his talk on business docs with the Portus Wealth Advisors team. Image includes David Vine's headshot and the Hiedi E Royall Law logo

    A Business Owner’s Guide to Essential Legal Documents

    Published On: September 15, 2025
  • Two hands open palms facing upward holding Scrabble tiles that spell the word "GIVE".

    What if Generosity Was Your Greatest Growth Strategy?

    Published On: August 22, 2025
  • People sitting in the Barrel Room at Triple C Brewery listening to a Charting Opportunities talk sponsored by Portus Wealth Advisors

    Fortify Your Foundation: Are Your Business’s Legal Documents Airtight?

    Published On: July 26, 2025
  • Charting Opportunities thumnail for video series with image of guest, Andrew Ashur, Lucid Bots logo, and the heading Robotics in the workforce

    Robotics in the Workforce with Andrew Ashur

    Published On: June 21, 2025
  • Charting Opportunities thumbnail for Greg Brown episode, including Greg's picture, logo (Cardinal Finance) and name of the episode (The Role of a Fractional CFO)

    How a Fractional CFO Can Prepare Your Business for Sale

    Published On: May 11, 2025